Client Project / 2025–2026

EMFACE CG Series

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Project story

Campaign screens and CG that belong in the filmed space.

The brief

Outdoor screens do not always display the right ad at the moment of filming. The production needed replacement content and campaign-specific CG integrated into moving drone and ground-level footage.

The approach

We tracked the selected shots, reconstructed screen geometry and matched perspective, light and texture. Cleanup removed unwanted site elements, and the composites were delivered to match the source footage for the production’s final grade.

Our scope

Selected CG/VFX shots across five films in Seoul, Busan and Gwangju
Camera tracking, screen replacement, 3D objects and environment compositing
Construction-site cleanup in selected shots

EMFACE CG Series: Main site with construction elements removed and screens replaced — Main site with construction elements removed and screens replaced

EMFACE CG Series: Advertising content composited in 3D onto a curved display — Advertising content composited in 3D onto a curved display

01 / Seoul · Samsung Station

Curved screens and construction-site cleanup

The Samsung Station film required cleanup of the main site and replacement content on five screens. Curved and multi-sided displays called for reconstructed 3D geometry, aligned to the tracked camera and the real screen structures.

EMFACE CG Series: Aircraft CG matched to the moving drone camera — Aircraft CG matched to the moving drone camera

EMFACE CG Series: Screen content matched to the filmed structure and brightness — Screen content matched to the filmed structure and brightness

02 / Busan

Aircraft CG and foreground masking

For Busan, a branded aircraft was matched to the drone camera, perspective and lighting. In nighttime street footage, banners, signals and cables were separated with masks so the replacement screens sat behind them correctly.

EMFACE CG Series: A light ribbon routed between buildings — A light ribbon routed between buildings

EMFACE CG Series: Ribbon and screen light matched to building reflections — Ribbon and screen light matched to building reflections

03 / Year-end Seoul

A ribbon of light through Seoul

The year-end film called for a glowing branded ribbon around the city. We tracked the shots and modeled the buildings along its path, then rendered and composited the ribbon and screen light with reflections on the façades.

EMFACE CG Series: Custom KTX-Sancheon model with the approved branded wrap — Custom KTX-Sancheon model with the approved branded wrap

EMFACE CG Series: Selected screens replaced in the Seoul film — Selected screens replaced in the Seoul film

04–05 / Gwangju · Seoul

A custom train and selected screen replacements

For Gwangju, we modeled and textured a branded KTX-Sancheon train, then placed the approved design on the tracked railway.

The Seoul film used screen replacements only where the intended advertising content had not been captured.

Credits

Production credits

Client: EMFACE
Production: Studio Saepado
Outveil Studio: Selected CG/VFX shots, camera tracking, screen replacement, 3D modeling, animation and compositing

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