The brief
A logo animation has only a short time to introduce the character and meaning of its identity.
Client Project / 2019–2023
Logo Motion Selection
Logo motion
Project story
Movement drawn from the logo’s own structure.
The approach
Each motion concept grew from the supplied design and what it represented, keeping the identity recognizable as it moved.
Our scope
- Palette Festa
- Diaspora
- OFNOVALUE PROTECTION
An approachable entrance01 / Palette Festa
An approachable entrance
For Smilegate’s 2022 Palette Festa film, friendly animation timing gave the event logo an accessible first impression.
Scattered points, one form02 / Diaspora
Scattered points, one form
For the 2023 Diaspora exhibition at Suseong Artpia, scattering and gathering became the motion idea for the interview-film title.
Tension in the structure03 / OFNOVALUE PROTECTION
Tension in the structure
The supplied logo stayed intact while an opening-and-closing structure shaped its short animation.
Credits
Production credits
- Outveil Studio
- Motion concepts and animation based on supplied logos
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