The brief
Buckaroo’s 25FW campaign paired the theme RIDE & TIDE with motorcycle imagery and outdoor advertising. The specific CG scenes had yet to be defined.
Client Project / 2025.09
Buckaroo — RIDE & TIDE
Project story
From an open brief to a ride above the city.
The approach
We proposed storyboards that made the outdoor screens part of the ride. The approved direction guided the paths, speed and framing.
Geometry Nodes kept the road consistent across shots, alongside character animation, clothing simulation and screen compositing.
Our scope
- CG direction and storyboard proposals for a 28-second vertical FOOH film
- 3D road, rider and motorcycle animation with clothing simulation
- Drone-camera tracking and selected live-action composites
Finding the route through the campaignDirection
Finding the route through the campaign
We explored the initial theme and mood, then developed a ride that drew attention to the outdoor advertising rather than competing with it.
Checking the film in the storyboard
Checking the film in the storyboard
Checking the film in the storyboard
Checking the film in the storyboardStoryboard
Checking the film in the storyboard
The storyboard established the CG concept, the motorcycle’s emergence from the screen and the sequence of key shots before production.
Building the road and the riderProduction
Building the road and the rider
A procedural road system kept the geometry consistent. Character and motorcycle rigs, clothing simulation and tracked live-action cameras brought the animation together with the screen replacements.
Composed for a vertical frameVertical composition
Composed for a vertical frame
The road, character movement and object scale were designed for the vertical format from the start, rather than cropped from a horizontal film.
Credits
Production credits
- Client
- Buckaroo
- Production
- Studio Saepado
- Outveil Studio
- CG direction, storyboard, 3D environment, character animation, camera tracking and selected compositing
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