Client Project / 2023.01
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Project story
The initial brief for Specialized Korea’s collaboration with illustrator Seol Dongju was still open. After reviewing the key artwork, we proposed animating the characters themselves instead of limiting the teaser to supporting logo and object motion.
We reconstructed the illustration in After Effects, preserving its linework and expressions, then rigged and animated the characters.
Logo, type and transition elements were also rendered with transparent backgrounds for use in later teasers and interviews.
Giving a still drawing an animation structureStatic to motion
We rebuilt the characters and letters as shape layers so expressions, joints and forms could move deliberately, beyond simply shifting a flat image.
Keeping the drawing in the movementCharacter animation
Timing and movement were chosen to suit the illustration’s lines and expressions. Each letter of Ready to Paint received its own action, retaining the artwork’s lively character.
Motion assets for the next film
Motion assets for the next filmReusable system
The teaser’s logo, characters, type and transitions were separated into transparent assets. These could be recombined for follow-up teasers and interview films while keeping the campaign’s visual continuity.
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