The brief
Safelife wanted safety products to feel closer to everyday life. The film needed to connect its idea of more beautiful safety with a tangible product.
Client Project / 2023.11
Safelife Brand Film
Project story
From an idea of safety to the product that gives it form.
The approach
The supplied narration guided the storyboard and style frames. Simple 2D lines and shapes led into the 3D fire-extinguisher sequence, with movement and editing connecting the two approaches.
Our scope
- Visual direction and style frames based on the supplied narration
- Transitions from 2D motion to a 3D product sequence
- Product modeling, CGI and picture editing
Turning narration into a sequenceMessage to movement
Turning narration into a sequence
Each line of narration informed the images, style frames and pacing of the film.
Moving from 2D to the product2D to 3D
Moving from 2D to the product
Color, camera and movement carried the 2D story into the 3D product shots without a break in the film’s flow.
Safety made tangibleProduct CGI
Safety made tangible
The Z07’s form, surface, color and lighting brought the brand’s message to a concrete product image.
Credits
Production credits
- Production · Final sound
- WYB Film
- Outveil Studio
- Visual direction, style frames, motion design, 3D product sequence and picture editing
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