The brief
SW031 and MUSINSA SOLD OUT’s first pop-up needed logo motion for both promotional content and repeated exposure on store screens.
Client Project / 2024.03
SW031 × SOLD OUT
Context
Loop 01
Loop 02
Banner 03
Project story
A first impression for the film, a repeating presence in the store.
The approach
The existing logo and brand color were retained. We developed its reveal for the promotional film, alongside a separate series of loops for the store’s playback environment.
Our scope
- Short logo motion based on the existing identity
- Promotional-film opening and pop-up screen use
- Separate loops designed for repeated playback
A clear reveal in about three secondsFirst impression
A clear reveal in about three seconds
The entrance and repetition were timed so the logo’s structure read clearly in a short opening.
Built to keep playing
Built to keep playingIn-store loop
Built to keep playing
Separate loops accounted for brief viewing and repeated exposure in the store. The reveal and exit were connected to avoid an obvious break between cycles.
Credits
Production credits
- Outveil Studio
- SW031 logo motion and loop animation for store screens
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