The brief
The program’s key wording had to read within short durations, across horizontal, vertical and intermediate screen formats.
Client Project / 2024.10
Gyeonggi Artist Opportunity Income
Project story
One clear message across changing screens and running times.
The approach
We compared the required text with the running times and proposed a message-led structure instead of a long story. Characters representing artists guided the wording, ending with artists, citizens and the Gyeonggi character together.
The scenes were adapted into eight versions across the required formats, durations and endings.
Our scope
- Three screen ratios
- Four running times
- Eight versions with application-period or institutional-logo endings
Letting the key wording read firstMessage first
Letting the key wording read first
For Gyeonggi Arts Center, the film focused on the program’s main message through approachable artist and citizen characters, rather than trying to explain the whole policy in a short slot.
The same priorities in each versionMulti-format
The same priorities in each version
Characters, type and space were recomposed for each screen ratio. Different durations and endings retained the same message hierarchy.
Credits
Production credits
- Client
- Gyeonggi Arts Center
- Outveil Studio
- Concept development, character design, style frames, animation, editing and screen-format adaptation
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